How Can Small Hotels Thrive In The Hospitality Industry?

Julia Sugarbaker said it best, “Hospitality is simply an opportunity to show love and care.” There is no other industry in the world where people get to care for people the way that they do in the hospitality industry. However, the competition is fierce, and tuning a small hotel into a successful venture is not a walk in the park. Small hotel owners need to do everything in their power to boost their hotel business in times when guest demands are at their peak. Today's guests want high-tech amenities, contactless experience, and digital services everywhere. 81% of travelers want greater digital customer service from hotels, no matter how big or small.

Hospitality Industry

While large-scale hotels can afford high-end technological amenities and spend a lot of money on marketing, small hotel owners need to be smarter about promoting their business. Using technology tools like hospitality management software allows small hotels to offer a premium guests experience giving them a fighting chance to compete with large hotel owners. In this article, we will be discussing the steps you can take to boost your small hotel business and stand out from the crowd.

1. Make use of cloud-Based technology

The bigger things do take care of themselves when the little things are already taken care of. The point being, everything falls into it’s right place if the stepping stone or foundation is right. Technology or cloud-based technology being the stepping stone in this particular instance. Affordability, scalability, flexibility and increased agility are some among the many benefits of cloud-based hospitality management platforms. A whole lot of burden gets offloaded with the assistance of this technology which is a boon to the already overworked small hotel owners. The right platform will optimize your business, improve customer relationship management and boost bookings.

Additionally, do not be apprehensive in comparing your options. Not everything is created equal and hence there will be numerous variants of hotel technologies to choose from. Always prefer the platform which covers all the arenas, right from marketing and employee scheduling solutions.

2. Give customers an innovative experience

Offering room service and accommodations is not what the modern hotel industry is all about at the moment. By identifying the expectations and needs of your guests, you need to be able to provide an overall experience to them that is satisfying and innovative. Special culinary experiences, spas, fitness classes, poolside fun activities and live concerts are among the many things that can be undertaken and hosted by the hotel to attract the younger travelers who usually tend to spend less time inside the hotel room.

3. Contactless Guest Journey

Following the pandemic, visitors are more cautious than ever about contact with strangers, and only do so when absolutely necessary. Contactless experiences make customers feel at ease in hotels, according to surveys, with 26 percent of consumers requesting digital room keys and 35 percent expecting contactless payment. As per a study done by Oracle and Skift, 70% of respondents agreed or strongly agreed that staying at hotels that used contactless check-in techniques would be more appealing. You need to offer the following as a small hotel:

. Contactless booking: Contactless booking has long been the norm, but by permitting prepayment and upselling on the booking engine as well as pre-arrival messaging, you may reduce guest interaction with property workers.

. Contactless check-in and check-out: In the aftermath of the epidemic, guests prefer a contactless check-in and check-out experience. Your hospitality management software can assist you in quickly transitioning to a digital check-in and check-out process.

. Digital keys: When smart keys replace the traditional room keys your guests may just wave their phones to get access to their rooms or other secure locations like gyms or pools.

. Chatbot: Give guests the option of communicating with any hotel department through their smartphones. From answering checkout questions to making dinner reservations, a chatbot can handle practically any request.

. Contactless room-service: Permit guests to use their mobile device to browse room-service menus, place orders, and charge to their folio to enhance their stay.

. Contactless payment solutions: Your small hotel may take and process credit card, debit card, and other kinds of payment with contactless payment systems.

4. Keep an eye on your website

To begin with, if you don't already have a website, you're jeopardizing your chances of success. You won't be able to play this game if you rely on third-party websites. You should have your own web page. You can't just have any old website, either. It must be conversion-oriented. Keep in mind that your website serves as a digital marketplace. It is your first line of communication as well as display of services, and it's often the first thing they see, so it's an important element of their whole experience.

So, how can you make sure your website is optimized for conversions? You have qualities that big chains don't, such as personality, history, and your own story, as a small hotel. Find ways to convey this through imagery and language on your website. You should also make sure that your website is mobile-friendly, easy to navigate, and includes a fully functional web booking engine. This ensures that guests may book their stay directly on your website rather than calling you or relying on third-party sites.

5. Bring repeat business by understanding guest needs

You as a hotel owner need to know your guests and their needs. This entails more than just conducting research and defining your target market. You need to know who your guests are. The following are just a few of the questions you'll have to answer in the quest for the above:

. Are they interested in some events or local festivities?

. What activities do they partake in when in town?

. What time of the year do they visit?

. Do their travel with their friends? Or pets?

. Do they travel with their families or partners?

. Where are they from?

You’d ask, why must you gather all these details? Well, It's all about being able to contact them again in the future and generating repeat business. You may send personalized emails that speak directly to each guest's likes and preferences, keep them updated about what's going on in the local region, and much more by gathering this information.

6. Keep an eye on those reviews

You can use feedback to improve your entire site, but you can't rely solely on checkout feedback forms. After all, your visitors aren't going to stop there. They'll turn to the web to vent their dissatisfaction on social media and review sites. What can you do in these conditions? Read any new reviews that have been submitted about your hotel, and answer to irate consumers with a delicate response. Keep in mind that verbal exchange is your most effective marketing strategy.

P.S: Stay updated on the reviews of your competitors as well. Use reviews to figure out their strengths and weaknesses. Next ensure you're doing everything you can to succeed where they're lacking.

In conclusion

Finally, in order to improve hotel revenue, you must make informed selections. You'll need the correct technology, take use of social proof, make sure your website is conversion-oriented, and devise an effective distribution strategy. Then, to earn and sustain repeat business, get to know and engage with your guests. Even in today's ultra-competitive environment, it is possible to run a successful small hotel.