Magento vs Shopify:
The
eCommerce industry is no longer the new buzzword, it has become a norm to
succeed. And for that, you need to keep up with the market trends and right now
Shopify and Magento turns out to be one of the leading marketing trends around
the corner. In fact, these are one of the best turnkey solutions, especially for
non-techie business owners.
Over
all these years, it has been observed that the eCommerce realm keeps changing
like a breeze however, Magento and Shopify are the two fundamental eCommerce
platforms that have been on top of the charts right from the beginning. Due to
this several reputable companies are found offering the best possible eCommerce
development solutions ensuring the scalable and long-term growth of
their end clients.
The
following post offers a detailed comparison of the two. Which one is better-
Magento or Shopify? So without any further ado, let’s begin! But before that,
why do businesses need to choose the right platform?
Choosing the Right eCommerce Platform
As
mentioned earlier by using an eCommerce platform, non-techie businesses can
survive in the eCommerce industry. However, do you know to succeed here, a lot
goes into the development process. Many of you have this misconception that
eCommerce is a thoroughly automated business, well it’s not so! Of course, with
third-party platforms such as BigCommerce, Magento, Shopify, and WooCommerce,
things can be more easier. But scaling up to a nine-figure business needs a lot
of effort and wise decisions to make.
- Choosing the right platform ensures that your end-users are engaging in the right manner
- Recommend employees regarding their sales and marketing strategies
- No need for any additional cost or maintenance
Now
you will come across a wide range of eCommerce platforms, each one featuring a
bundle of strengths and weaknesses. So before getting acquainted with any such
platforms. It is important for you to know how to choose the right platform for
your eCommerce development project. Further below I would like to mention
certain factors to take into account before choosing them.
- Security - Your eCommerce platform features PCI (Payment Card Industry) compliance, SSL (Secure Sockets Layer) certificate, fraud prevention and data backups.
- SEO friendly - The platform offers higher rank and visibility on the known search engines.
- Responsive web design - Whether your customer opens the site via mobile or desktop, they won’t find any kind of glitch. Magento, WooCommerce and Shopify excel at this.
- High-end integration - The platform is supposed to support different plugins and softwares to deliver services like safe payment gateways, accounting, shipping facilities and whatnot!
- Scalability - Make sure to choose an eCommerce platform that offers scalability and flexibility in no time.
And of
course, above all these factors comes the price! You see all recommendable
eCommerce platforms come with different prices. For example, Shopify begins
from 9$ to 299$, 3D cart goes from 19$ to 299$ and BigCommerce from 29$ to
249$. So yes price does turns out to be the game-changer.
Now,
do you know what will be the real game-changer? The difference between Magento
and Shopify.
Meet Magento
Magento
- One of the top contenders to take into consideration, if you want to succeed
as an eCommerce store. Yes, Magento is one of the leading online store-building
platforms available. And why not since there are hundreds and thousands of
businesses are found developed using Magento. Some of the basic yet core
aspects of Magento are:
- Product Management
- Managing inventories
- Customer service Management
- Order Management
- Payment
- Search Technology
- Promotional and Marketing Tools
- Analyze and Reporting
Nike,
Olympus, Liverpool FC, and Harvey Nichols are Companies using Magento. Further,
I would like to mention why more and more businesses are trending towards
Magento instead of other eCommerce platforms. What makes this one a cut above?
Benefits of using Magento over other eCommerce Platforms
#1 It’s a Power-Packed eCommerce Platform
One of
the obvious and crucial advantages is that this one turns out to be a
power-packed eCommerce platform. You see today’s business needs to keep on
evolving like never before and to keep at it, one must consider an eCommerce
platform that is extremely scalable and flexible.
Here
you recieve product and inventory management facilities ensuring improved
conversion rates and overall performance of your eCommerce website.
#2 SEO-friendly
Another
advantage of using Magento is that this one is SEO-friendly. So all those
headaches of optimizing product pages, descriptions, and metas can be
well-taken care of. In fact, it may quite interes you to know that Magento has
the power to generate SEO-friendly URLs. So getting ranked after the website
being launched is a pretty easy journey.
In
addition to SEO, there are no two ways that your store will be able to provide
a fanatic customer experience.
#3 Large and Active Community
One of
the biggest advantages of any eCommerce platform is having a large and active
community of experts who are ready to assist at any point in time. And Magento
does have that! The platform features around 315,000 developers and everyone is
here to assist in regards to support and customization. All these developers or
experts have known Magento inside out. In addition to this community, you will
find a huge library of third-party plugins for help.
The
open-source eCommerce development platform’s list of benefits doesn’t end here,
it saves time and money, it supports third-party plugins and integrations, fast
loading speed, easy customization, great customer experience, reporting, etc. I
guess now you know why Magento is so popular.
And
you know what’s the best part here, Magento can be used for any small,
medium or large-scale project. Well, don’t be in a hurry to make the
decision. It’s time to consider our next contender, Shopify.
Meet Shopify
Shopify
is another easy-to-use and popular platform that is highly recommendable for
retailers who want to create a benchmark over the internet. Much like Magento,
Shopify is another renowned eCommerce platform enabling businesses to sell
products online seamlessly. It offers a basic yet strong foundation so that you
can create an incredible online selling space. The platform works using the
software as a service (SaaS). So as a business person, you don’t have to worry
about upgrading or maintaining software or web servers. This platform surely
assists businesses in enhancing the overall look and feel of the online store.
Down-below
let us go through the core features of the eCommerce platform:
- Get a fully-customized website
- Selling on new sales channels such as Pinterest and Amazon
- 24/7 Award-winning customer support
- Supports maximum product gateways and payment gateways
- Integrate with social network sites
- Exceptional security
- Multiple Languages
- Abandoned Cart Reminders
The
New York Times, BBC, and Heinz are some companies using Shopify. Further below
I would like to mention certain benefits of using Shopify and how this is a cut
above?
Benefits of using Shopify
#1 Easy to get started
One of
the obvious advantages of using Shopify is that it is pretty easy to set up and
get started with. In fact, this eCommerce platform is highly considered when
businesses want to quickly launch an online store. Also, here they don’t need
to consider regarding servers and development costs.
The
admin interface is pretty clean and user-friendly. Have you checked out the
documentation guide available on the official site of Shopify yet? Do you know
who prefers using Shopify? Those who wish to sell products keeping minimal
configuration in mind.
#2 Enhanced customer service
Again
much like Magento even Shopify’s community is pretty large and active. So yes,
here you do find experienced experts who can assist you in regards to the
development process or even how to run the store successfully. You can also get
quick access to numerous community forums and documents from the Shopify help
centre. Not to mention here the customer support is extremely reliable and
accessible.
#3 Security
Of
course, any and every eCommerce store is supposed to deal with sensitive data
and information such as credit card details, and impatient customers. So here
security has to be considered as the number one priority. So in other words,
your site has to be fast and highly secured. Shopify offers it all! Here SSL certificates or Wildcard SSL (for unlimited subdomain) are enabled to encrypt the data and it is passed through a secured connection.
Apart
from these, speedy abandoned cart recovery, customization, 24/7 support, no
technical bottlenecks, mobile responsiveness are some of the major benefits of
choosing Shopify. No wonder the ecommerce platform seems to have gained
significant amount of traction before and during the global pandemic.
Spot the Difference - Magento Vs Shopify
|
Factors |
Magento |
Shopify |
|
Price |
There
is no need to opt for monthly subscription |
Shopify
is subscription-based |
|
Easy to Use |
Magento
can be a bit tricky as it requires technical knowledge to get things done in
the right manner. |
Shopify
is way easier in terms of use than Magento. And yes, it doesn’t require any
technical knowledge |
|
Apps and Extensions |
Magento
offers around 3600+ extensions via marketplace |
Shopify
offers 4200+ free and paid apps to enhance your eCommerce store and gain a
competitive edge |
|
SEO |
Both
are SEO friendly but Magento has less SEO apps than Shopify |
Shopify
has more SEO-based apps that would assist businesses to enhance their
marketing |
|
Themes |
Magento
offers ready-made themes whereas customizing them would certainly cost $600
to $25000 |
Shopify
offers great customization options such as changing the color palette or
integration social media feeds, resizing elements, adding pages and more. |
Conclusion
Magento and Shopify, both the platforms are
highly recommendable, especially across the eCommerce development industry.
Both provide a robust infrastructure for their retailers and of course, their
user-friendliness has successfully attracted several businesses to create
powerful eCommerce stores without requiring much coding knowledge.
Choose Magento when
- You have a team of developers with great coding skills
- Capable of investing more time and money
- Selling a plethora of products
- Need limitless opportunities
Choose Shopify When
- Create a new website and launch it ASAP
- Need an easy-to-use eCommerce store
- 24/7 Support
So I hope you did find the post worth the read. Please help us in spreading the word and sharing among your peers.
