4 Link-Building Strategies to Improve E-Commerce SEO

E-commerce, or electronic commerce, is the buying and selling of goods and services over the Internet. Its platforms shoulders many businesses, from small businesses to large multinational corporations.

E-Commerce SEO

The e-commerce industry allows companies to reach new markets, increase their customer base, and expand their business operations. In addition, it helps businesses to reduce their costs by eliminating the need for physical stores and inventory.

E-commerce is growing rapidly worldwide, with more and more companies choosing to sell their products and services online. In fact, in 2016 global e-commerce sales reached $1.915 trillion, and this number is expected to grow to $5.2 trillion by 2021.

As the years pass by, e-commerce has evolved to create products easier to find and buy through online marketplaces and retailers. Small businesses, freelancers, and large corporations have all gained benefits from e-commerce. This resulted in being able to access or sell their services and goods on a scale that was impossible using old-fashioned ways of retailing.

This type of selling is done online and uses different platforms compared to the old-fashioned ones. Because of this, marketing has evolved to adapt to this style as well.

When you’re competing on an online platform, various online strategies have to be used to keep up. For marketing, a major way of doing so is by organic link building. This type of marketing is done to add value to your site by getting other websites to post links to your websites as references.

Any and all types of eCommerce models can benefit by using link building. As long as you’re on the internet, and especially if your business relies on search engines in order to be seen.

Why is E-commerce SEO Such as Quality Link Building Important?

E-commerce utilizes the internet as its playing field. If you do it right and you have good strategies, your small business can skyrocket into one of the biggest ones. One of these strategies is Search Engine Optimization or SEO.

This means employing strategies that help increase the value of your website. A higher value and ranking of your website would help your visibility and can get more traffic to your website. Not only does it increase traffic, but it generates better leads. This helps you reach more people you actually want to target.

Since e-commerce SEO is important, online businesses often outsource their SEO tasks to people who are specialists in what they are doing. E-commerce link building is a task that is suitable to be outsourced to experts because it would be too much work and expensive to employ such a large team for your own SEO needs.

With help from digital marketing specialists, you can employ various SEO strategies easily. Here are some SEO strategies that digital marketers employ in order to help their website’s SEO.

  1. Content Marketing
  2. On-Page SEO
  3. Link Building

These are just some of the main strategies but there are more specific ones that SEO marketers use. It may seem simple but it is tedious work that can help your website a lot.

What is Link Building?

It is a process of acquiring hyperlinks from other websites around the world wide web. Some websites will place you as a resource or get a quote from your content. They will then put your link into their own website. When this happens, value is added to your site. The algorithm of search engines views you as a “more credible” website.

Now, what happens to a more credible website?

Search engines will rank you higher and you become more suggested. When you go to your google or yahoo search results, the website at the top of the list would be the most credible. Now the more credible your website is, the closer you are to getting to the front of your search page.

So why you should do organic link-building? Well, there are many reasons why businesses do link building.

If the business links to other businesses on the web, you’re giving that website a vote. The more vote a website has, the more worthy it is to be seen in the search results. Many businesses pursue organic link building to help increase their votes. It’s about creating something linkable and worthy to talk about, this will help align websites to link it to the web.

With more “votes” you rank high and you’re seen more. Getting your website address to the front of the search page makes a difference. It makes you easily visible. It’s a free front-page ad, and all you have to do is good SEO and link building.

Link building is difficult and it involves a lot of processes. But it’s worth it if you do it right. We want to help you with your link building strategies and bring your website ranking up. Because of this, we’ve compiled some organic link building strategies for you to use.

Here are some organic link building strategies to improve your e-commerce SEO:

1. See Who Are Backlinking Your Competitors, and Reach Out

If you have competitors, chances are their backlinks are in your niche as well. These sites put your competitors in for a reason. If you could get them to backlink pages from your website as well then they can be high-quality backlinks contributing to your SEO.

What’s important here is you know which of your competitors have good SEO and use your tools in order to see who is backlinking them. Manual outreach to these pages can give you good returns.

2. Broken Link Building

Broken link building is a strategy wherein you take advantage of websites that are no longer there. For this to happen, you would have to find a webpage that has a link that no longer works (this would be the dead website). Then you would have to ask them to link to a page on your website instead.

It’s a win-win strategy for two websites and their SEO! However, it’s not as easy as it seems. Trying to find these websites manually, and doing outreach is a tedious task. You can’t do this with any webpage that has a broken link and you have to make sure that the backlink that you get adds value to your website before you even pursue it. Quality link building involves a lot of outreach but great backlinks and good SEO are worth it.

3. Image Link Building

Images are fun and catchy! If you can create a meaningful and informative image, then you may have another website that wants to use it too. It’s a great reference image for them, and that’s a backlink for you.

First you have to check either other websites have used this image or not for this purpose you can use reverse image search.

Here are some ideas for images that you can create in order to gain image backlinks:

  1. Maps
  2. Logos, Badges, or Banners
  3. Product Photos
  4. Visual Graphs and Statistics
  5. Infographics

Organic link building can be obtained through Image Link Building. Progressively, by creating relevant images that generate a backlink when someone shares it. You can do keyword research to find niches wherein people need images. This way you can make sure that before you create your product, people are actually looking at and needing the type of image that you want to make.

4. Guest-Posting

Guest posting or guest blogging is one of the traditional ways of getting backlinks to your website. You would write a blog post that is to be posted on another person’s blog, and you would insert a backlink to your own website while doing so. Link building companies offer great guest-posting packages where they can get guest posters to mention your website for a certain fee. You can also opt to venture into guest posting on your own.

However, you have to make sure that your blog post actually adds value to that blog and is not just for your links. If this is not assured, then you might as well not write for another blog because it adds no value whatsoever, and your post may not even drive traffic.

Make sure that the content your write is accurate and relevant. Only then will you actually get people to read it and see your backlinks!


E-commerce offers a wide range of opportunities for you and your business. If you do it right, you can be one of the most successful businesses out there. But you have to fully utilize what the internet can do for you. One of the ways to do this is to build links to your website. This increases traffic and drives potential customers to your site.

We hope that our article helped you with finding out why SEO is important and what kind of quality link-building strategies you can do to improve your e-commerce SEO. Good luck with your SEO venture!