SaaS or software as a
service is a popular way of delivering applications over the internet. SaaS
allows users to use these applications through the cloud. Instead of being
forced to install these applications, you can use them via the Internet. These
applications are usually offered on subscription-based terms.
SaaS applications are
also known as web-based software, hosted software, or in-demand software. SaaS
applications are popular as these are run in the provider’s servers, making
storage and management easier for users. Providers oversee the security,
accessibility, availability, and performance. Some examples of these
applications are email marketing, project management, and CRM applications.
SaaS Industry Today
Since SaaS applications
have grown in popularity, the competition has become tighter. This market is predicted to be worth around $240.61 billion in 2022. And it will continue to grow to be a $300 billion market by
2026.
These numbers indicate
how fierce the competition is in this industry. SaaS companies are not only in
the competition to deliver the best applications but also in getting as many
clients to consume these applications.
Most businesses in
different industries launch digital marketing campaigns to advertise their
products and services. There are various strategies such as link building,
email marketing, and many more under the digital marketing umbrella. Marketers
apply these strategies with the help of tools such as link builder software,
email marketing tools, etc.
In this article, we will
talk about link building and the different link building strategies that can
help SaaS companies.
What Is Link Building?
First, let us define
link building. We can better understand the different link building strategies
below if we know what exactly is link building.
Link building plays a
great role in collecting leads for every business. It is the process of
acquiring high-quality backlinks. Backlinks are hyperlinks on other sites that
lead to your own website. Link building is important as search engines are said
to consider backlinks when determining the search engine visibility of websites.
There are many ways to
go get started and sustain your link building campaign. The internet offers the
best link building tools that allow you to do different tasks.
Link building tools can
help you assess your backlink situation, find high DA sites, and even determine
bad links. Aside from link builder software, below are different proven
strategies that help in link building.
1. Get the Best Backlink Software
Technological
advancements offer software for every kind of problem today. If you are looking
into link building, then there are several link builder softwares available.
The best
backlink software offers features such as
email outreach, crawling the net for high DA sites, and even competitor
analysis.
Here are some of the
best link builder softwares in the market today:
. Ahrefs: this software is one of the most popular when we are talking
about the best link building tools in the market. You can make use of this when
conducting a backlink audit. It can help you collect data regarding your
current backlink situation. The collected data can be used to decide the direction
of your whole link building campaign.
. Moz Link Explorer: MozPro offers the Link Explorer Tool making it one of the best
link building tools today. This shows the sites that are backlinking to your
competitors. Through this information, you can also reach out to these sites to
gain a backlink.
2. Build Linkable Content
You can have the best
backlink software to help you crawl the internet with websites you can make use
of. But content still plays a great role in making sure you get that backlink.
Since the internet is saturated with all kinds of information, you should
produce content that has value. When your content has value then it is most
likely linkable.
Shallow and
non-value-adding content will not make the cut. You should invest resources in
making sure that your content has something to offer the readers. Your content
should be able to drive traffic, backlinks, shares, and conversions.
Here is some linkable
content that you can work on:
. Statistics: everybody loves factual content. By showing accurate statistics,
you can prove that your content is true. Publishing content that showcases the
latest SaaS statistics is a great way to attract backlinks. You may not even
need the best link building tools to put this type of content to work in your
favor.
. How-Tos: consumers are being bombarded with different tools and
applications on a daily basis. For someone who is not technology savvy, these
advancements may be overwhelming and hard to use. How-tos or tutorials hello
you prove your knowledge in this field. A comprehensive how-to content will
also help you attract a new pool of clients interested in SaaS applications.
3. Reclaiming Brand Mentions
There can also be
instances where your brand or company is mentioned in a published article or
content. However, your website may not be linked which is a lost opportunity
for a backlink. You can crawl the net and look for several brand mentions and
reach out to the website owner.
This link building
strategy is one of the easiest ways to conduct as there is already existing
content. An email or two to the website owner automatically grants you a
backlink.
4. Guest Posting
Guest posting is one of
the most widely used strategies when it comes to link building. You can use the
best backlink software to get your guest posting started. Through these link
building tools, you can identify high-authority sites for you to publish your
content.
Guest posting will
require you to manually reach out to the website owner and have an article
ready for posting. It is best to note that the relevance of the chosen site to
your niche affects the overall quality of your backlink.
5. Offer Better Affiliate Deals
Affiliate marketing is
also becoming more popular today. Affiliate marketing is hiring individuals who
have a pool of loyal following to promote your brand. You are targeting their
pool of followers. Affiliates are usually paid through free products or free
usage of whatever you are offering.
You can make use of
these popular individuals on the internet to reach new potential customers.
With the help of the best link builder software mentioned above and the
influence of these affiliates, new leads can be generated.
Take Away
The SaaS applications
industry is an already big market and it will continue to grow with the rising
demand for these kinds of tools. This is the reason why a good marketing plan
should be in place. Link building will help you generate and convert leads throughout
the process. With the help of the best link building tools in the market, your
link building campaign has a high rate of success.
So, if you are planning on getting started with link building, check out the best backlink software to help you do the job.
