Email
Marketing has become a significant part of Digital Marketing. Today, 37% of companies are increasing
their budget to promote themselves via email. When you create apt email
marketing strategies, it helps you reach your audience in a better way. Also,
digital marketers believe email marketing to be an affordable strategy that allows
brands to outshine themselves.
Marketers
rely on conversion rates to measure the outcome of digital marketing
strategies. A percentage that allows organizations to determine how many users
took action on their approach. Similarly, we implement Email Marketing Conversion Rate on Email Marketing. So let’s know
more
about the same.
What
Is Email Marketing Conversion Rate?
Email Marketing Conversion Rate is the metric that most
marketers use to calculate the subscriber percentage who fulfilled the action
after reading your emails. The metric is essential as it allows marketers to
know the potential of their email marketing campaign. It also helps them
predict the ROI. Therefore, your brand should consistently improve its conversion rate to test
the effectiveness of its email marketing strategies.
Do
you know that email marketing revenue will reach $11 billion by 2023?
Therefore, outreaching audiences through emails has become simpler.
Marketers
design emails according to the goal they want to accomplish. For example,
companies design engaging and informative emails to increase subscriber count.
However, it isn’t as simple as it sounds. It would help if you implemented
personalized and actionable strategies. So, read further to know the easy ways
that will help you boost your email conversion rates.
Easy Ways To Boost The Email Conversion Rates:
Email
marketing conversion rate results depend on several factors, such as lead
quality, email content, and email list. So, if you want to accomplish the mass
results of your email marketing campaign and score a remarkable conversion
rate, you must follow the below-mentioned tips.
Here
are the strategies you would want to execute to improve the conversion rate:
1) Use An Appropriate Landing Page: Don’t blindly send emails to irrelevant people and
expect a satisfactory outcome. Know that landing pages allow you to generate
incentives by including deals and offers. Therefore, its relevance and
effectiveness should be well-tested. Your conversion rate will improve when you
target specific customers, not those uninterested in your brand.
As
a result, your emails convert faster and ROI increases. For example, brands
remind customers of their wishlist or abandoned cart and include a
call-to-action tab that helps them visit their left-off cart.
2) Give A Captivating Subject Line: The recipient’s first interaction with your email is via
its subject line. A well-constructed subject line reflects a good impression of
your brand. Also, a study reveals that 47% of people state that they open
an email containing a persuasive subject. It should stimulate emotions, look
personal, or ask a question.
So,
to encourage the recipients to open your emails, always begin with a catchy and
curiosity-generating subject line. Keep it short, within 60 characters. In
addition, add a few actionable words, such as Update, Improve, Join,
Congratulations, Last Chance, etc. Also, remember to avoid using spam words in
the subject line.
As
a result, a captivating subject line ensures your email converts faster.
3) Implement A Call To Action Button: Call to action button extracts the response from the
recipients and drives action from them. Therefore, your CTA should be
actionable, on-purpose, and transparent. Also, add personalized CTAs to augment
the conversion rate by 200%. You can customize them according to the
recipient’s location, demographic, and interest. It improves the conversion rateas readers are forced to take action.
Let’s
walk you through some powerful CTA examples: 1. Click on the button to support
our cause. 2. Give us a call. 3. Subscribe to our channel.
You
can depend on an intelligent email automation platform that can simplify your
different types of email marketing campaign.
4) Generate A Sense Of Urgency: One of the oldest and most efficient techniques to
improve the email conversion metric is generating a sense of urgency. Emphasize
the urgency of the matter in your emails to push your readers to take action.
For example, ‘Grab this coupon code now to avail of discounts. Hurry! The deal
is limited to only the first 100 customers.’
Likewise,
you can create a sense of scarcity to encourage action at a faster rate. For
example, ‘70% discount on the summer tees. Offer valid till Tuesday.’
5) Personalization Is A Must: Tailor the email content according to your customer’s
interests. People love reading customized emails as they know it belongs to
them. Also, readers feel connected to the brand that understands their likings
and addresses them with their names. So, add parameters that satisfy your
customers’ needs and make them feel important.
For
example, ‘John, we have curated this playlist only for you.’
You
can use a Lead Generation Service that can help you facilitate personalization.
Moreover, customizations in the email allow them to land at the top of the
recipient's inbox.
6) Focus On The Automation Frequency: Constantly sending out emails clutter the recipient’s
inbox and annoys them. Consequently, they unsubscribe because of disengagement,
and it reduces the conversation rate.
Therefore,
marketers must focus on automation frequency to improve the conversion rate.
The right frequency maximizes engagement and conversions. Also, it declines the
unsubscribe rate. The frequency of the emails depends on various factors, such
as the purpose of email marketing, audience segmentation, and trendiest
practices.
One
way to figure out the correct email campaign frequency is via A/B testing.
Otherwise, you can employ an email marketing tool in your business to regulate
the AI warmups at the appropriate frequency. As a result, the tool will
automate the email frequency so that you can close a deal.
7) Add Attractive Visuals: Adding beautiful and engaging visuals boosts the
deliverability and email conversion rate. Do you know that including images
increases email engagement by up to 650%? However, your visuals should
not be unappealing and loud. Use only stunning illustrations and graphics.
Conclusion
So,
optimizing the email marketing
conversion rate is relatively easy if you know the crucial strategies.
The above-discussed ways will indeed increase your emails’ conversion metric.
In addition, these tips will help your brand reach a wider audience and promote
the ROI.
