If you’re looking to market your business, there are quite a few approaches you can take. You can use email marketing campaigns, connect through social media, launch display ads and more. Another effective way to get your business noticed is by partnering with influencers to spread the word about your brand, products or services. But what are influencers, and where can you find them?
In
this article, we’ll be taking a look at the role micro influencers play in
marketing. We’ll also look at how you can use web scraping to scrape Instagram followers to find
micro-influencers quickly.
What Is A Micro-Influencer?
Micro-influencers
are individuals on social media within particular niches. They are considered
experts within their niche and have a loyal following. These influencers have
spent a lot of time building a solid relationship with their audience, making
them ideal influencers to partner with to get your products or services
noticed.
Micro-influencers
might not have the large number of followers as some other types of
influencers. Still, they’ve proven to be very useful in marketing because of
their strong relationship with their audience. This relationship is built on
trust, so when a micro-influencer recommends a certain product or service,
their audience is much more likely to check it out as well.
Different Types Of Influencers Defined
There
are mainly five different types of influencers, and they are
primarily determined by the size of their followings on various social media
platforms.
These
are the main types of influencers:
- Mega influencers - more than a million followers
- Macro influencers - between 500 000 and a million followers
- Mid-tier influencers - between 50 000 to 500 000 followers
- Micro-influencers - between 10 000 to 50 000 followers
- Nano-influencers - between 1000 - 50 000 followers
The
remuneration expectancy also increases along with the size of the influencers
following. As such, you’ll be spending more when enlisting the services of a
macro influencer. Working alongside a micro-influencer is an effective and
affordable option with a higher ROI.
How Can Web Scraping Help You Discover Influencers?
Web
scraping is very useful in finding influencers. Often the perfect influencer
for your brand is already amongst your own following. For example, you can
scrape Instagram followers to find individuals that have a connection to your
brand and also have a strong following of their own. When you scrape Instagram
followers, you can specify the size of the following for the individuals you
want to look at and have your tool collect their bio and other profile
information to see if anyone emerges as a potential micro-influencer.
During
the process of scraping social media followers to find potential influencers,
you’ll also collect their public contact details, such as an email address, if
it’s available. Once you’ve narrowed down your options, you can reach out to
the influencers and start negotiating a mutually beneficial agreement.
Characteristics To Look For In A Influencer
When
it comes to finding influencers, there are certain characteristics that you
should look for. You want to look for someone with a large loyal following, but
there are also other traits that these individuals require to make them a good
choice as an influencer.
Authenticity
When
looking at influencers to work with, it’s important to consider their
authenticity as followers quickly unfollow insincere individuals. As such, you have
to make sure that your potential influencer is authentic and sincere when
creating their content.
Expert Content Creation
Make
sure to check potential influencers’ content to make sure it meets your
standards. Good influencers will be experts at creating high-quality content in
the right format for their audience.
Strong Community Management
The
success of an influencer marketing campaign is dependent on the influencer’s
relationship with their audience. As such, you need to make sure that any
potential influencers interact and engage with their audience.
Trust
Trust
is the key to making influencer marketing effective. Your influencer should
have a high level of trust with their audience. However, the same level of
trust needs to exist between the influencer and your brand as well.
Passion
True
passion, much like authenticity, can’t be faked. Micro-influencers are
considered experts in their fields, and you can’t become an expert without
passion. Passion also comes across in content, and without it, influencers will
not be able to grow their followers.
Final Thoughts
Micro-influencers can be a great asset to your marketing campaign if you can find the right individual to represent and promote your brand. These individuals need to have a large and loyal following and should be considered a trusted expert within their niche. An easy way to start finding influencers is to scrape Instagram followers and find the perfect individuals that are already connected to your brand.
