7 Digital Marketing Tips for Tech Companies


The tech industry is fast-moving and competitive. According to industry data, 70% of tech startup companies fail before reaching their two-year mark.

Across industries, ineffective marketing is one of the common reasons behind startup failures. This information highlights the importance of incorporating effective marketing strategies. Even with the best product  technology companies still fail when they can’t communicate effectively with their target market.

Digital Marketing Tips

This is where digital marketing can help.

Digital marketing provides tech companies with a means to reach their target market effectively, build brand awareness, and increase their bottom line. This guide discusses seven of the best digital marketing tips for tech companies—and how they help tech firms stay ahead of the competition.

7 Effective Digital Marketing Tips for Tech Companies

In the outrageously-competitive tech industry, reaching the right audience can make or break a business. Although every company is unique, these strategies (properly applied) will strengthen an organization’s customer inflow:

1. Deliver High-Value Content

Whether your company sells software, hardware, or IT-managed services, you can benefit from making high-quality content that your customers find useful. Create blog posts, guides, videos, or white papers that answer your target market’s most commonly asked questions.

While they might not directly purchase your products or avail themselves of your services while consuming this content, it improves your website's rankings and attracts visitors interested in your offered solutions. Consider the following when creating content and making your content schedule:

  • Audience: Your website should be dedicated to catering to your audience, so make sure to take note of their most frequent queries and create content to address that.
  • Consistency: Create a set schedule for your content and stick to it. By doing so, your customers will know when new content will be published and continually see your brand in the conversation.
  • Competitors: Take notice of how often your top competitors create new content. For example, if they are posting one blog post every week, you should increase the number of blogs you publish per week or create a variety of other content to stand out from the competition.

2. Invest in Email Marketing

Incorporating an email marketing strategy is among the top digital marketing tips for tech companies with a high return on investment. According to marketing research, businesses earn an average of $40 for every dollar spent on email marketing.

You can build your email list by collecting emails at checkout, adding a subscription option to your website, or using social media to encourage sign-ups. For your email strategy, send out consistent emails that provide your customers with relevant news, tips, guides, and trends in your industry.

By providing value, you move prospects through the sales funnel and nurture existing clients via ongoing communication and added value.

3. Be Present on Social Media Platforms

Social media channels can help tech companies improve brand awareness, promote products and services, and connect with customers. They are powerful engagement tools that help your company solve customer problems in real time—and collect valuable customer insights.

Select the right platform based on your target market to make the most of your social media strategy. Some of the most popular social media platforms are Facebook, Instagram, Twitter, LinkedIn, and Tiktok.

Which social media channel is best for tech companies? The answer depends on your unique business goals. Facebook has a large audience and provides room to share content, while Twitter is best for receiving feedback and engaging customers. Define your goals before crafting a social media strategy to guide you when choosing the right platforms.

4. Create Compelling Video Content

Making video content is an amazing digital marketing tip for tech companies for many good reasons. This content type is versatile, easy to consume, engaging, and memorable for customers. While your prospects may need more time to go through all your technical product specifications, most are interested in watching an engaging three-minute explainer video that illustrates how your services can be of value to them.

You can create several types of video content to get your message across, including explainers, testimonials, animations, and webinars—and distribute them on social media platforms or your website.

5. Nurture Existing Clients Through Digital Customer Remarketing

One of the most overlooked digital marketing tips for tech companies is setting up systems to nurture existing clients. Your business can build customer retention and increase customer lifetime value by creating systems and programs that remarket to active customers.

Here are some of the best ways to do this:

  • Customer Portal: You can build an accessible digital customer portal to serve as an information hub for your clients. In this portal, you provide exclusive customer assistance, announce new products and services, and seek suggestions to improve the customer experience.
  • Create Communities: Forums and social media groups can help engage your customers and provide an avenue to share helpful information with other users. These spaces also help you gather information about the topics your customers are interested in, so you can craft content based on their interests.
  • Exclusive Programs: This can include any exclusive perks given to your existing clients. For example, you can inform active customers on your mailing list about discounts on their next purchase or upgrades.

6. Consider Affiliate Marketing

This strategy entails partnering with bloggers, publishers, or other content creators to promote your product or services in exchange for revenue for every lead or sale. The role of your affiliate partner is to connect prospects to your company. Affiliate marketing is an effective driver of sales across different industries, both for companies that offer tangible products, as well as services like personal loans.

Whether you offer software subscriptions or IT services, you can create an affiliate program that helps you reach new customers and generate sales.

7. Incorporate Search Engine Optimization (SEO)

SEO helps companies build a strong online presence, making it one of the best digital marketing tips for tech companies. SEO encompasses all the best practices that help your website rank higher in search engines.

Here are some of the best SEO practices to help you improve organic traffic and gain more leads:

  • Create high-quality content
  • Improve your website’s speed, navigation, and compatibility
  • Include relevant links to your content
  • Add video descriptions and image tags to your content
  • Research and use the most relevant keywords for your industry

Final Thoughts

For tech companies, digital marketing can be a powerful tool to improve brand awareness, grow their customer base, and build lasting relationships with stakeholders. While building your online presence may seem daunting at first, the key is to identify your business goals and choose the right strategies to support them.

The seven tips we’ve outlined in this post can help your tech company get started.