Simple Methods to Improve Your Social Media Marketing


Social media marketing is becoming an essential part of every successful business plan. Undoubtedly, different social media platforms, with over 4.76 billion active users, can help businesses expand their brand, generate leads, and enhance sales. Many companies, however, need help to see the intended outcomes of their social media marketing initiatives.

Social Media Marketing

In this blog, we will review some basic ways to improve your social media marketing and increase your chances of success.

Ways to Improve Social Media Marketing

. Concentrate on High-Quality Content

Quality content is the bedrock of any effective social media marketing plan. Your material should be interesting, informative, and pertinent to your intended audience. Accordingly, 45% of customers unfollow businesses on social media because their material is excessively promotional or uninteresting. In contrast, 23% of consumers follow companies because of their excellent content.

As a result, it is critical to provide high-quality material that adds value to the lives of your followers. This can be accomplished by utilizing photographs, videos, infographics, and other visually appealing content formats more likely to capture people's attention. Photos in social media postings garner 94% more views than those without images.

. Understand Your Target Market

Knowing your target demographic is one of the keys to successful social media marketing. Understanding your audience and their interests can help you generate suitable material they will enjoy. Additionally, 89% of customers will purchase from a brand they see and follow on social media, and 75% of consumers will increase their spending with a brand they follow on social media platforms.

Consequently, generating content that appeals to your audience's interests and pain points is essential. Brands can engage with their audience, utilize social media analytics tools, and monitor social media conversations about their preferences.

Recognize the Preferences of your Target Audience

Getting to know your target audience deeper is one of the most fundamental aspects of any marketing effort. Social media enables us to amass an extensive client information database that may inform our business decisions and marketing efforts.

In addition to generic demographics, the following are essential questions to address while generating audience data for campaigns:

  • Which platform(s) does your clientele utilize?
  • Are all of my buyer personas attracted to the same platform? Or are their preferences differ?
  • What do your consumers prioritize?
  • What is necessary to encourage customers to purchase your product or service?

You should note that 74% ofyounger individuals (generation Z and millennials) resent being targeted by social media marketers. A two-way interaction involving sources such as blogs and online forums is necessary to build trust with these generations.

. Use Hashtags Wisely

Hashtags are crucial to social media marketing since they boost exposure and reach. Postings containing at least one hashtag generate 12.6% more interaction than posts without hashtags. But, excessive hashtag usage can hinder your reach and engagement. To effectively use hashtags, you must research and employ hashtags that your target audience uses. Also, you may establish branded hashtags to improve brand visibility and promote user-generated content.

. Connect with Audience

The focus of social media is engagement. You should note that 40% ofconsumers who follow brands on social media do so to learn about new products or services, while 60% follow to be entertained. It is, therefore, crucial to interact with your followers by replying to their comments, emails, and mentions. You can also promote involvement with social media contests, polls, and user-generated content requests. By interacting with your followers, you can create a passionate community that encourages brand recognition and boosts sales.

. Optimize Posting Times

Posting at the optimal moment might affect your social media marketing outcomes. According to a study by Sprout Social, the optimal times to post on Facebook are Tuesday at 11 a.m. and 1-2 p.m., but the optimal times to post on Instagram are Wednesday at 11 a.m. and Friday between 10 and 11 a.m.

But, optimal posting times can vary based on your intended audience, industry, and geographical region. Thus, it is necessary to utilize social media analytics tools to track the performance of your posting hours and adapt your strategy accordingly.

. Utilize Paid Advertising

Paid advertising can help you reach a wider audience and boost your chances of success on social media, where organic reach has decreased over time. Social media advertising permits targeting specific audiences based on their demographics, interests, habits, and geographical location. You can also choose from several ad styles, including image, video, and carousel ads.

. Evaluate What the Competition is Doing

People typically form their first impressions of a brand via social media today. How do your social media efforts compare to those of your competitors? If you want a truly informed plan, you must know what your competitors are doing in the market, so you can devise methods to set your brand distinct. In addition, because social media platforms make it simple to locate, track, and analyze competitors, your team may quickly and effectively conduct an audit.

At least once a year, you should audit your competition to determine what new methods they may be employing.

However, you are only sometimes required to seek inspiration from direct competition. You might explore various industries to discover the most recent social media marketing trends your team could implement, or you find social media ads that resonate with you.

Consider the content published by your competitors and ask:

  • What messaging and media channels are being utilized?
  • Video? Images? What is User Generated Content?
  • Which demographics do they seem to target?
  • What are their expenditures?
  • How often and when do they post content?
  • Do they utilize influencers or collaborate with other companies to increase visibility?
  • What appears to be performing well?

Answering these questions will provide insight into improving your social media marketing and increase the likelihood of gaining tremendous momentum through these channels.

. Track and Assess Your Results

Monitoring and analyzing the results of your social media marketing is crucial for determining what works and what doesn't. You may track your followers, engagement, reach, and conversions by utilizing social media analytics tools. This information can assist you in optimizing your social media marketing approach, enhancing your content, and discovering new opportunities.

For instance, you can make more if you observe that your postings gain higher engagement when you include videos. If your audience is more active on Instagram than Twitter, you should prioritize Instagram. By examining your data, you may make decisions that will assist you in reaching your social media marketing objectives.

Final Words

Social media marketing can be a potent tool for businesses seeking to expand their brand, create leads, and enhance sales. You can improve your social media marketing and increase your chances of success by emphasizing high-quality content and understanding your target audience. Likewise, brands must employ hashtags appropriately, engage with their followers, optimize posting times, utilize paid advertising, and track results to stand out in the stiff competition.

About the Author

Maricar worked as a marketing professional for almost a decade. Leaving her corporate job for good to pursue her writing dreams, she has now ventured into SEO content writing. She writes for Softvire Australia, the leading software e-Commerce company in Australia, as well as for Softvire New Zealand. A Harry Potter fan and social media specialist, she loves to watch animated series and movies during her spare time.