Featuring at the top of the Google search result pages is a dream come true for many online businesses. Don't you think? This is because a good ranking on the SERP results in an increase in visibility which in turn leads to more traffic coming to your website.
Furthermore, traffic coming to any
website means a high chance of turning them into paying consumers. However,
mastering SEO requires much more than just keyword research and content
optimization.
In this article, you shall learn about some of the best paid and
free SEO tools
that will surely help drive your SEO campaign to success.
Tools For Keyword Research
Did you know that 53.3% of all
website traffic comes from organic search? And keywords play a crucial part in
alluring organic traffic to your website.
You might probably know that the genesis of any SEO work starts
with keyword research. Keywords are the links that help match your content with
that of a user’s query. This is why identifying the right keywords will help
you optimize your content in accordance with what your target audience desires.
There are numerous keyword research tools obtainable in the
market that will help you simplify the process of finding the right keywords
for your SEO work.
|
Keyword Research Tools |
Description |
|
Google Keyword Planner |
A free tool provided by Google, offering data on keyword search
volume and competition. |
|
SEMrush |
A versatile tool for holistic keyword analysis and competitor
research. |
|
Ahrefs Keyword Explorer |
Known for its backlink analysis capabilities, Ahrefs also offers
robust keyword research features. |
|
Moz Keyword Explorer |
Moz's tool helps discover relevant keywords, assess their
difficulty, and identify opportunities. |
|
Google Trends |
Provides intuition into keyword trends and popularity over time. |
Tools For On-page SEO
Once you have finished
searching for the right keywords, the next step that follows is to optimize for
On-page elements such as meta texts, site content and Headers.
|
Keyword Research Tools |
Description |
|
Yoast SEO: |
Use the front-end inspector tool in Yoast SEO to optimize web
pages on your site for Meta texts, SEO data, and Schema markup. |
|
Screaming frog: |
SEO spider tool aid you to crawl your website to gain relevant
on-site data and reports. It can perform On-page SEO activities such as
broken link searches or Metadata analysis. |
|
Ahrefs: |
This tool provides crucial insights and data to modify your
website content effectively. It helps to craft meta tags, headers, and
content that align with your target user’s intent. Furthermore, this tool
also identifies pages with the highest search traffic, allowing you to
optimize it better. |
|
SEMrush: |
SEmrush provides a comprehensive tool to optimize your website
for On-page SEO work. This tool works to assess On-page elements like meta
tags, headings, and content structure. In addition, this tool also provides
content optimization tips to improve your content with respect to keyword density and structure. |
|
Google Search Console: |
This tool provides critical knowledge of your website's
performance and indexing status. It allows webmasters to monitor and analyze
critical on-page elements such as meta texts or site structure. Moreover, it
also helps to identify crawl mistakes, copy content and mobile
issues. |
Tools for Technical SEO
Technical SEO covers issues such as broken pages, duplicate
content, and security protocol. These tools help you to diagnose and fix issues
that might inhibit the potential of your website.
|
Keyword Research Tools |
Description |
|
Google Search Console |
This tool provides you with information on how Google crawls and
indexes a website which in turn helps you to optimize your search
performance. One of the unique features of the Google search console is that
you receive an email whenever Google finds an issue with your
website. |
|
Bing Webmaster Tools |
It is very much similar to what Google provides to its users but
for your site’s performance on the Bing search engine. With its site scan
feature, you can crawl your website to gain common technical SEO
issues. |
|
GTmetrix |
GTmetrix examines your website’s speed and performance and
offers you suggestions that you can implement to improve load times which is
important for UX. |
Tools for Content Marketing and Optimization
Content marketing plays an
important role in attracting backlinks from an authority website and providing
valuable information to your audiences.
|
Keyword Research Tools |
Description |
|
Buzzsumo |
This tool helps you to find topics that are trending in your
industry. With trending topics in mind, you can craft relevant and shareable
content for your target audiences. |
|
Grammarly |
Grammarly is a tool that serves you as your own writing aide.
Use this tool to create content that is error-free and engaging. |
|
Coschedule headline Analyzer |
It helps you to create a hidden line that appears just right on
the SERP. By optimizing your headline within this tool, you can improve your
click-through rate, which is crucial for content marketing
strategies. |
Tools for Local SEO
Local SEO is the work done
for your website to make it appear on local searches made by the locals. Tools
mentioned below will help you optimize and establish your website for local
searches.
|
Keyword Research Tools |
Description |
|
Google My Business |
Create a GMB profile to make sure that your business appears in
logical search results and on Google Maps as well. |
|
Whitespark |
It is a tool that helps local businesses with local search
marketing. By using this tool, you can manage and track your local citations
and online reviews with ease. |
|
BrightLocal |
BrightLocal is a cloud-based SEO tool that helps marketers to
shine on local search results. This tool’s dashboard helps to view your
marketing performance, local search visibility and much more. |
Final Words!!
In the end, Know that tools
are indispensable for any work that you have ventured to perform. The usage of
tools also finds its place in the work of optimizing work websites for a better
search ranking and enhancing user experience.
From keyword research to
Local SEO optimization, these tools can help you leap a mile ahead of your
competitors. By implementing the above-discussed tools, you will be better
equipped to drive natural traffic, improve search rankings and achieve long-term
growth. Also, remember to stay in touch with the latest happenings around SEO
and your industry to achieve success.
