As a strong platform, Google AdWords advertises your brand on the Google display network, Youtube and Google search pages. When it comes to paid ads, it is a profitable business. For Google, it is one of those sources that generate higher income. Approximately, 75% is the conversion rate for Google Ads.
Undoubtedly,
creating a google ads account and advertising is a simple process, however, it
is not easy to master. Anyone with years of experience can make mistakes.
Definitely, earning a higher return on ads depends on how your Google AdWords
Campaign is set up and the time you are using in optimizing. Consequently, if
you want to earn a quality score from Google AdWords advertising then, avoid making the below mistakes.
Which are the Google AdWords Mistakes you need to stop making?
Avoiding Negative Keywords
Google
also has imperfections. Even when the best keywords are picked, then, also the
ads will be shown in the irrelevant or redundant searches. Considering if your
keyword is "marketing", then, there are chances that your ads can be
shown next to those searches that are related to groceries, vegetables, etc.
Here negative keywords help! It does not let you pay for the redundant
searches.
What you
have to do is to start including exact phrases or broad keywords in the Google
AdWords Campaign or group. Let's say if you have to advertise a digital marketing company, then, you can add "sales",
"software", and "groceries", as negative keywords. Or, if
the campaigns are in use for a long time, check out the terms searched and
include non-related searches for negative keywords.
Considering generating traffic is the sole aim
We call
it a misconception rather than a mistake. Most of the time, users overlook the
significance of different traffic levels in campaigns, considering that traffic
is the only answer.
As the
site owner, you can examine the numbers and know that organic visits are higher
compared to paid visits. If they pay more for SEO than Adwords, how can that
be? The only objective is undoubtedly to convert and create queries; therefore
clicks are not measured equally. The valuable Adword Campaign will influence
the customers who are about to buy and are more valuable for your business. So,
six to seven such types of clicks are more profitable than those that are not
buying and abandoning their purchase.
Lacking landing page optimization
Your ads
are valuable, your bidding amount is correct, and you are closing the right
amount of customers. But! Is your site getting converted? If not, then, it is
not right for your business.
Although,
the manner in which things are fixed, you have to face the consequences. That
is to say, if you are failing to get converted, then, it will come to the
notice of Google. Then, suddenly you will have to pay for those visiting your
website.
The
essential factor of Adword is to confirm that your site is fully-featured. When
the visitors will not get whatever they require and require a spoon-feeding,
then, they are likely to move. Hence, it is your responsibility to ensure that
the visitors have to perform fewer activities when visiting your site.
Wrong Bidding Method
Have you
come across the term "PPC brand bidding"? If so, then, you need to be
cautious. This defines the process in which the marketing executive plays
well and engages traffic directly from your competitors.
PPC brand
bidding is another name for Brand Bidding. Using it, you can bid on the popular
and suitable keywords of third parties (competitors). Considering so, those ads
will display that includes your business name as a searching keyword.
For that,
you need to keep an eye on the keywords and monitor the market to find out
those keywords that are grabbing attention. Keep your marketing tactic sharp
and profitable and find the right power of digital marketing.
Neglecting Testing the Best Ad Position
If your
aim is to enhance branding, then, it is best to be in the leading position of
at least two ads. However, to achieve optimal results, it is better to be in
the third, fourth or fifth position.
Now you
might be thinking if this is actually true? If it is beneficial for a business
to be in a low position? Yes! It is! The reason is that users tend to be
satisfied with the first two searches. They may consider if they are interested
or not! Whereas if your ad is in the third or fifth (or maybe lower) position,
then, of course, it will not be their first search.
Usually,
the users check out the screen side when they are not getting whatever they are
searching for. It means the ads on the side are simply the filters. Those who
are interested in satisfactory results will select the ads and give their visit to your website. Occasionally, even on the third position and in the sidebar confirms
a more suitable outcome.
But one
piece of advice here is to test the right ad position. You cannot predict which
position is useful. Most of the time the position at the first two searches is
advantageous, whereas sometimes, the third or fourth position ensures
satisfactory results.
Concluding Remarks
This is
all!
Making
mistakes is possible in Google Adwords Advertising. This article defines those
that are common and could be avoided with powerful strategies.
But, also
consider that with a single mistake, your business can face issues that you
cannot afford. Choose a reliable digital marketing agency to know all the ins
and outs related.
Have you
also made the above mistakes? Or are there others? How have you evaded them?
Let us know!
