What if we told you that your business could see a considerable jump in revenue with just some minor tweaks to your digital marketing strategy? You may think it's hard — or even impossible — but it isn't.
Let's face it, there are many opportunities for
digital marketing in accounting firms. It shows the real picture of accounting services. That said, the question that arises is how to offer value to
your audience without losing yourself in the process. The following is a list
of steps you can use to redefine your digital marketing approach!
Redefine Your Digital Marketing for Accounting Firms with Us
Let us ask you a question: How do you handle
customers who leave your firm in search of a better one? Let's forget about
pricing, and focus on customer concerns. These are real reasons why clients
walk away.
Define Your Goals
The first step in defining your digital marketing strategy is to know what you want to accomplish. Are you trying to
increase awareness? Increase traffic? Generate leads? Or all of the above?
Knowing your goals will help you define what tactics will be most effective in
reaching those goals.
Create Lead Generation Campaigns
The second step to optimizing your digital
marketing for accounting firms is to create lead generation campaigns. These
campaigns will be the foundation of your digital marketing strategy and are
designed to be the driving force behind your inbound efforts.
Creating a successful lead generation campaign
is an art form that takes time and careful planning. You need to create a
compelling offer that is designed to appeal to your target audience, and then
you need to find ways to get that offer in front of them.
Audit Your Current Marketing Efforts
Before you can begin to redefine your digital
marketing, you need to take stock of what you’re currently doing. Look at how
many leads you get from each channel, how much money those leads cost and how
many clients those leads turn into overtime. This will give you an idea of
where your strengths lie – as well as which channels aren’t performing as well
as they could be.
Create a Cohesive Plan for Each Channel
If you’re just starting out with digital
marketing, you may be tempted to dive in headfirst and start creating content
for all of your channels. But the reality is that you need to create a campaign
for each channel, and then decide which one will be the best fit for each piece
of content.
For example, if you create a blog post on
accounting tips that you want to share on LinkedIn, it might not receive as
many views as it would if shared on Facebook. Or if you have an infographic
about tax tips that you share on Twitter, it might not receive any views at
all!
To avoid these pitfalls, make sure that every
piece of content has been created with a specific channel in mind. That way,
when it comes time to share your content on social media or through email
marketing campaigns, it will be relevant and useful to your audience.
Build a Website That Appeals to Your Audience
A website is the first thing that potential
clients see when they search for an accounting firm in their area. The goal of
your website should be to provide information about your company, but also make
it easy for people to contact you.
A good way to accomplish both objectives is by
using an online form instead of just an email address. By creating an online
form, you're able to collect more information from potential clients and build
relationships with them before they ever meet with anyone from your firm.
Bonus Points
So, step one, take a moment to review your
digital presence. Is it strong? Can you see room for improvement in any way? Do
not underestimate the power of your digital presence and its potential impact
in accounting firm marketing.
Step two is looking at what you have, using
those resources effectively and consistently, and choosing the right mix. If
you own a website, blog, press releases or social media accounts these are all
great places to start.
Step three is to refine them, make them more
effective, so take some time over these existing assets and think about how
they can be better utilized.
Conclusion
Your digital marketing is the gateway between
you and potential clients. With more and more business being conducted online
each day, it's more important than ever to ensure that your practice is well
represented in the digital realm. Take these steps to improve your digital
marketing for accounting firms, and soon you will be finding success in a new,
modern way.
Author’s Bio
Carla Jacobs is an experienced writer with practical knowledge about digital marketing strategies and accountancy for small and midsized accounting firms. She specializes in developing cutting-edge content that help her clients to attract more customers and increase sales leads.
