7 Tips to Using Animation in Inbound Marketing

If you want to strengthen your brand's digital presence, you may be wondering how to do it. In this article, we'll discuss how animation and how-to videos can get you there.

When it comes to the success of a business in the online age, inbound marketing is a major factor. Its purpose is to increase awareness of the business and its offerings by providing interesting and useful information to potential customers.


When it comes to inbound marketing, you choose a lot of different routes. However, animated content has a home in nearly all of them.

When used properly, animated videos, GIFs, and infographics can all contribute to your inbound marketing approach. In this piece, we will discuss the potential benefits that animated videos and explainer graphics might provide to a company's online advertising strategy.

So, without any further ado, let’s get started.

Using Animation in Inbound Marketing – 7 Helpful Tips

Interpersonal Communication using Social Networking Sites

It's no secret that animation is one of the most popular forms of online media. The chances of it catching our view in the social media news feed are higher.

Any company or industry can benefit greatly from including animated videos and GIFs into their social media content. It gives the content a youthful and enticing appearance. Animating content makes it more interesting and fun to watch.

Adding animation and a dash of humor to your brand's visuals is not a fluke, but rather a well-thought-out plan. Check out what happens when you combine stunning still images with engaging animated videos on your company profile.

People are much more likely to take an active role in responding to this type of content, whether by leaving likes or sharing it with others, both of which increase engagement around these articles and your business.

Marketing in the Digital Age

I used to believe that advertisements were obsolete since today's consumers valued genuine experiences over those that relied on the "spices" and "sweet talks" so prevalent in the advertising industry.

inbound marketing

My bad. I re-evaluated my strategy. There was a time when consumers refused to engage with internet ads (especially those seen on social media) and made it clear they didn't trust businesses to not disrupt their social media experience with irrelevant or annoying promotions.

Online advertising, however, is seeing a renaissance of sorts right now. Animation plays a significant role in this process. Video ads with animation or motion graphics are more effective than those without animation or motion graphics.

When compared to the typical advertisement, they provide far more value to the target audience. In these times of change, uncertainty, and reinvention, the joy and laughter they provide is more crucial than ever.

A lot people think animation or motion graphics video are pretty expensive, but that’s not the case. A simple 2D animated video can cost you around $8,000 to $25,000. Whereas, motion graphics videoscost around $2000 to $3500.

Educating Customers

Companies with a focus on both profit and social good, known as "social enterprises," are becoming increasingly common in today's market. The first objective is simple and clear, but the second may leave some readers scratching their heads.

educating customers

In order to improve our society as a whole, socially conscious companies create goods and services with a mission to empower, aid, and educate customers.

An animated explainer video is a useful tool for introducing this element into classroom instruction. They make it simple and quick to share data between parties. The learning is entertaining and straightforward.

Customer Onboarding

Customer onboarding is the process of welcoming and orienting new users to a service, whether it's a website, mobile app, or physical location. Until you try it for yourself, you won't be able to grasp the full extent to which animation may aid in this process and boost client engagement.

A delightful surprise for first-time users of your product or service is a lovely and humorous greeting including animated heroes (or even company mascots) and animated messages.

Animated explainer videos can be useful in user onboarding since they can more effectively describe the product's features and quirks in a visual, easy-to-understand format.

Product Pages

It's recommended to include a product explainer video on the landing page if you want to persuade customers to buy your products.

An animated video allows for greater product detail, the exposure of otherwise hidden parts, a more engaging demonstration of the product's utility, and a more engaging narrative explanation of all of these features. A video like this can be more helpful than reading a lengthy manual or watching a demonstration.

Promotional Email

Using email as a means of communication between a company and its clientele, or "email marketing," has become increasingly common. However, you need to create genuinely interesting emails to obtain the quality connection that brings new consumers via email marketing.

Promotional Email

Emails can be made more engaging and productive by including short animated videos. You can achieve this by embedding a link to the actual video behind a clickable GIF or video cover image. As far as we can tell, the most successful kind of GIFs are those that feature actual footage from the video.

Whether you're using the email to launch a new product or service, remind clients about an upcoming event, or highlight a new product feature, an animated video embedded in the email is a great way to do so in a unique and engaging way.

Website of the Organization

Do you plan on presenting your product, introducing your staff, or telling the story of your brand? The best approach to do this is to embed an animated explanation video into the site's background 9the banner).

Customers that are interested in a company's services will typically start their research there. Including some sort of cartoonish animation or motion graphics can help make the piece stand out and be remembered.

In Essence

Inbound marketing includes everything from promoting on social media to showcasing a product on a landing page, and animation can help with all of it.

inbound marketing

This article has discussed the usage of motion graphics and animated videos in digital marketing strategies for organizations in a variety of sectors. Using these tips, we hope you can establish a solid internet presence for your firm and increase your marketing efforts.

If you’re all set to jump on this bandwagon, kudos to you. It’s a great idea to begin with an animated demo or explainer video in order to demonstrate or explain your products or services.

If you’re looking for a demo or explainer video production company then choose BuzzFlick. It’s one of the profound product demo video production companies. From 2D animation to motion graphics, they offer video production services in different styles of animation.

On this note, I end this insightful piece with the hope that it will be of great help to you.