Video
content will always be the most effective way of conveying a brand's message.
More than 70% of marketing professionals agree that videos have shown positive
results in terms of ROI.
While
the competition is getting higher with so many forms of videos, motion graphics
videos, always make their mark if done correctly.
Brands
prefer motion graphics because they combine creativity with complete learning
or data.
Not
only are motion graphics fun and memorable for the audience, but they bring
results. They have the power to increase sales by 90%, and that is huge!
So what is a motion graphic video?
It is
pretty simple to understand motion graphics. It is a combination of moving
pictures and animation in one frame. Depending on the requirement, these could
be done using 2D animation or 3D animation.
Motion
graphic videos use graphics, animation, sounds, and text in a versatile manner,
whether for storytelling or explaining a concept.
Over
the years, brands have created some trending motion graphic videos. Let's have
a look at some of them.
Top Motion Graphic Videos You Can Copy!
Google Cloud IoT Solutions by Google
When it
comes to marketing videos, Google never disappoints!
The
strength of this motion graphic video is the easy-to-digest content of such a
complex topic. A beginner can easily understand how digital data can be a great
addition to their physical store.
Along
with the narration, the animation in the video engages the customers until the
last slide.
Rise of Bitcoin
The
video is developed to make the concept of cryptocurrency simple for beginners.
Besides making it easy to understand, the two-minute video has made it engaging
with outstanding visuals. It is an excellent motion graphic video style where
viewers won't have to google the technical terms while understating the
futuristic nature of Bitcoin.
Combating Discrimination by Airbnb
Airbnb's
inspirational approach to identifying and stopping discrimination is shown most
exceptionally in this motion graphic video. Apart from the artwork and
animation, the video explains how the data of every user is secured.
DigitalOcean
DigitalOcean
has successfully explained how its cloud platform helps manage and scale apps.
The short yet captivating video creatively explains the concept of cloud
management with incredible motion graphics. The monochromatic color pallet,
illustration, and voice-over perfectly match to make it as impactful as possible.
Slack: Communication Without Chaos
Slack
can inspire one when talking about the best motion graphic videos. The video is
animated with geometric shapes, and the colors are taken from the logo to
reflect the brand—a classic example of launching a global SaaS product that
lasts long in the audience's mind.
Ahrefs: SEO Tool for Ranking
Ahrefs
needs no introduction. They have been leading the industry with the best
marketing tools, and no wonder why their videos are flawless.
The
motion graphic explainer video showcases
how the Ahref SEO ranking tool outranks all the competitors. In addition, the
simple yet engaging video and narration completely indulge potential clients in
wanting to know more!
ScribbleLive: Content Marketing
ScribbleLive
is a popular content marketing platform with millions of users worldwide.
The
Video for ScribbleLive has a simple illustration with colorful animation that
doesn't look complex. It informs about the platform straightforwardly and
attractively. The video holds you to the end with its engaging narration and
captivating graphics.
The ABC of Architect
This is
one of the best motion graphic videos I have ever seen. Everything about this
Video is beyond perfection!
The
video shows the greatest architects of all time with graphical animation of the
buildings and the name of the celebrated architect.
The
old-school music and vintage visual aesthetic make the video engaging and
shareable.
Chipotle
Chipotle
is one of the famous fast-food chain burritos, salads, and bowls. Despite
carrying emotions, the video showcases the start of animal cruelty and how it
changed everything.
Promoting
sustainability, the brand has incredibly used background music inspired by
Coldplay's The Scientists. Clean, engaging, and subtle, the video is full of
animals taking the customers to a different mood.
Nest Renew
Nest
Renew from Google is a service for your compatible Nest thermostat that makes
it easy to support a clean energy future. Maintaining the climate is an
initiative with Nest automation.
Nest is
known for its best-in-class home automation products. They provide software to
control your smart gadgets from multiple devices safely. The video is designed
to promote the Nest Renew-combating climate change. It is hard to miss details
with lively animation and actual products integrated into the video. The Green
colors, shapes, and balance of its voice-over cleverly convey the message.
Reddit Mobile App
Reddit
launched its Mobile app with this light-hearted motion graphic video. They have
done a great job with the overall appeal with a funny narration, enjoyable
graphics, and relatable scenarios. Brands can get inspiration from this video
for their website promotion or digital product launch.
That One Time by Redbull
Redbull
has always surprised its audience with amazing videos you can remember at any
time.
Professional
racing driver Mark Webber narrates the video of 'that one time.' Webber tells
how his dad left the laptop at the airport, and it gets more exciting with every
moving picture.
The
quick-moving graphics make you as excited as the guy looks while sharing his
story. This is indeed among the best motion graphic videos by Redbull.
Wrapping Up!
Motion
graphics are one of the video types you might encounter daily; most are brand videos. In addition, most social platforms automatically promote videos that
offer value and engagement.
Therefore,
motion graphic videos should be incorporated into any business's marketing
strategy, whether gaming, awareness, education, advertising, or software. There
are plenty of inspirational motion graphic videos by big brands. You can get an
idea for your brand videos that helps you convey the right message to the right
audience using motion graphics.
